Project: Squarespace Website Redesign

Client: Handmade Jewelry Small Business

I redesigned a Squarespace website for a handmade jewelry brand to improve visual appeal, product presentation, and conversion flow. The previous site lacked cohesion, clear navigation, and strong branding, making it difficult for shoppers to browse or purchase confidently.

My redesign focused on creating a clean, modern aesthetic that aligned with the artistry of the client’s handcrafted pieces. I implemented an elevated color palette inspired by natural materials, introduced consistent typography, and reorganized the site structure to make products easier to find.

Key updates included refreshed product gallery layouts, improved filtering options, enhanced mobile responsiveness, and strategic call-to-action placement for smoother purchasing. I also optimized product descriptions, integrated SEO foundations, and ensured checkout steps were seamless and user-friendly.

The result is a polished, professional online shop that builds trust with customers, showcases the jewelry beautifully, and supports higher conversions.